| 8:00 -4:30 |
Exhibitor Trade Show Visit the exhibitor trade show booths that will be located adjacent to the conference. |
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| 8:00 -8:30 |
Welcome Reception sponsored by Alpen Sierra, MeringCarson, National Geographic Adventure & Traveler Magazines, Northstar-at-Tahoe Resort/Sierra-at-Tahoe Resort and Reno-Tahoe International Airport |
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| 8:30 -8:45 |
Opening Remarks
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| 8:45 -9:45 |
Mountain Travel Research
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| 9:45 -10:30 |
Inspiring Travelers through Experiences
Having great travel experiences is not only about how you get to your destination or where you stay. It is about inspiring travelers to create lasting memories of what you did at your destination and sharing them with friends, family and the world! This presentation will discuss Travelocity's vision for enabling great experiences for all its customers. |
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| 10:30 -10:45 |
Energy Break sponsored by Alpen Sierra, MeringCarson, National Geographic Adventure & Traveler Magazines, Northstar-at-Tahoe Resort/Sierra-at-Tahoe Resort and Reno-Tahoe International Airport |
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| 10:45 -11:15 |
Reno-Tahoe International Airport Update
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| 11:15 -12:30 |
California & Nevada Branding Discussion
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| 12:30 -1:30 |
Lunch sponsored by Alpine Meadows/Homewood Mountain Resort and SKI & SKIING Magazines |
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| 1:30 -2:30 |
Destination and Brand Authenticity
Destinations have long been focused on the importance of their brands; particularly the power they have in influencing travel decision making. Of late, many DMOs are now working jointly with their municipalities and other citywide stakeholders to ensure not only brand and messaging continuity, but brand authenticity as well. Authenticity has become a critical element for marketers as more and more travel decisions rely on social media networks for real and unbiased information. Learn more about the basics of core value branding, its application to destinations and see examples of successful destinations and their efforts to find and market their brand authenticity. |
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| 2:30 -3:30 |
The Conversation Economy
In the emerging "Conversation Economy" how is the user experience evolving from one of information and transaction to the new model of interaction and communication? This session will explore case studies and cover the guiding principles that are critical in defining this new era in online user experience. |
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| 3:30 -3:45 |
Energy Break |
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| 3:45 -4:30 |
The Changing World of Tourism - Differentiation & Authenticity
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| 4:30 -5:30 |
A Taste of Suisun Valley Wines Join us for a complimentary wine tasting featuring Suisun Valley wineries. Participants will include King Andrews Vineyards & Shale Peak Vineyards, Bask Cellars, Forlorn Hope, Sunset Cellars, Trahan, Vezer Family Vineyard, Winterhawk and Wooden Valley Winery. |
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