SMG Tourism Conference at Lake Tahoe
8:00 -3:00  

Exhibitor Trade Show

Visit the exhibitor trade show booths that will be located adjacent to the conference.
8:00 -8:30  

Welcome Reception sponsored by Alpen Sierra Coffee Company & the Reno-Tahoe International Airport

8:30 -8:45  

Opening Remarks
Carl Ribaudo, Strategic Marketing Group

8:45 -9:45  

New Approaches to Tourism in California sponsored by Edgewood Tahoe
Caroline Beteta, California Travel & Tourism Commission

9:45 -10:45  

The Season in Perspective
Ralf Garrison, The Advisory Group

10:45 -11:00  

Energy Break sponsored by Alpen Sierra Coffee Company & the Reno-Tahoe International Airport

11:00 -12:00  

Lake Tahoe Geotourism - New approaches to presenting the destination
Nicole DeJonghe, Sierra Business Council

12:00 -12:30  

Reno-Tahoe International Airport Update
Tom Medland and Brian Pratte, Reno-Tahoe International Airport

12:30 -1:30  

Lunch sponsored by SKI & Skiing Magazines

1:30 -2:30  

Recreation 2.0 - New Approaches from recreation

  • Steve Noll, Design Workshop
  • David Polivy, Tahoe Mountain Sports
  • Sue Rae Irelan, California Tahoe Conservancy
  • Karen Mullen, Karen Mullen-Ehly Inc.

2:30 -3:30  

DMO Showcase - New Approaches from the Tourism Agencies

  • Carol Chaplin - Lake Tahoe Visitors Authority
  • Andy Chapman - North Lake Tahoe Visitor Bureaus
  • Ellen Oppenheim - Reno-Sparks Convention & Visitors Authority

3:30 -4:30  

Sierra Nevada Geotourism - An insider's view
Nicole DeJonghe, Sierra Business Council

Learn about how to submit successful nominations for the Tahoe Emigrant Corridor Geotourism project, which will be followed by a networking reception