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| 8:00-4:30 |
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Exhibitor Trade Show
Visit the exhibitor trade show booths that will be located adjacent to the conference.
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| 8:00-8:30 |
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Welcome Reception sponsored by Alpen Sierra, MeringCarson, National Geographic Adventure & Traveler Magazines, Northstar-at-Tahoe Resort/Sierra-at-Tahoe Resort and Reno-Tahoe International Airport
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| 8:30-8:45 |
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Opening Remarks
Carl Ribaudo, Strategic Marketing Group
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| 8:45-9:45 |
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Mountain Travel Research
Ralf Garrison, The Advisory Group
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| 9:45-10:30 |
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Inspiring Travelers through Experiences
Glen Harvell, VP & General Manager, Travelocity on Location
Having great travel experiences is not only about how you get to your destination or where you stay. It is about inspiring travelers to create lasting memories of what you did at your destination and sharing them with friends, family and the world! This presentation will discuss Travelocity's vision for enabling great experiences for all its customers.
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| 10:30-10:45 |
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Energy Break sponsored by Alpen Sierra, MeringCarson, National Geographic Adventure & Traveler Magazines, Northstar-at-Tahoe Resort/Sierra-at-Tahoe Resort and Reno-Tahoe International Airport
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| 10:45-11:15 |
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Reno-Tahoe International Airport Update
Tom Medland, Reno-Tahoe International Airport
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| 11:15-12:30 |
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California & Nevada Branding Discussion
Greg Carson, MeringCarson and B.C. LeDoux, The Glenn Group
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| 12:30-1:30 |
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Lunch sponsored by Alpine Meadows/Homewood Mountain Resort and SKI & SKIING Magazines
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| 1:30-2:30 |
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Destination and Brand Authenticity
Brian Baker, Cultivar Marketing
Destinations have long been focused on the importance of their brands; particularly the power they have in influencing travel decision making. Of late, many DMOs are now working jointly with their municipalities and other citywide stakeholders to ensure not only brand and messaging continuity, but brand authenticity as well. Authenticity has become a critical element for marketers as more and more travel decisions rely on social media networks for real and unbiased information. Learn more about the basics of core value branding, its application to destinations and see examples of successful destinations and their efforts to find and market their brand authenticity.
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| 2:30-3:30 |
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The Conversation Economy
Christian Spencer, Fuze Group
In the emerging "Conversation Economy" how is the user experience evolving from one of information and transaction to the new model of interaction and communication? This session will explore case studies and cover the guiding principles that are critical in defining this new era in online user experience.
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| 3:30-3:45 |
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Energy Break
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| 3:45-4:30 |
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The Changing World of Tourism - Differentiation & Authenticity
Carl Ribaudo, Strategic Marketing Group
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| 4:30-5:30 |
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A Taste of Suisun Valley Wines
Join us for a complimentary wine tasting featuring Suisun Valley wineries. Participants will include King Andrews Vineyards & Shale Peak Vineyards, Bask Cellars, Forlorn Hope, Sunset Cellars, Trahan, Vezer Family Vineyard, Winterhawk and Wooden Valley Winery.
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Carl Ribaudo
President
Strategic Marketing Group |
| With more than 20 years of experience in the travel and tourism industries, Carl Ribaudo leads his firm with the hands-on knowledge of a seasoned professional. ...read more |
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Ralf Garrison
Director
Advisory Group |
| Ralf Garrison has made his career in the travel industry and in particularly the destination mountain resort business which is his passion, vocation, and the foundation for many of his avocations as well. ...read more |
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Brian Baker
Managing Partner
Cultivar Marketing |
| Brian Baker is the managing partner of Cultivar Marketing, an marketing agency which provides CRM services, direct marketing and branding for the travel food and wine industries. ...read more |
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Glen Harvell
Vice-President & General Manager
Travelocity on Demand |
| Glen Harvell, Vice President & General Manager, is responsible for Travelocity on Location and all tours, activities and transfers on Travelocity. ...read more |
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Greg Carson
Creative Director
MeringCarson |
| While others in his position might focus on egregious self-promotion, Greg cares only about making the MeringCarson creative product the absolute best it can be. ...read more |
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B.C. Le Doux
Senior Vice President/Creative Director
The Glenn Group |
| After graduating from the University of Nevada Reno's School of Journalism, B. ...read more |
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Christian Spencer
Director of Development & COO
Fuze Group |
| My passion is for creating emotionally engaging, animation driven web experiences. ...read more |
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Tom Medland
Director of Marketing
Reno-Tahoe International Airport |
| Tom has 35 years experience in the air transportation industry, beginning with United Airlines Sales and Marketing, also with Continental Airlines sales and marketing as Director of Sales Midwest Division, and with MarkAir as Vice President of Marketing and Sales. ...read more |
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