For the past ten years, the SMG Tourism Conference at Lake Tahoe has provided relevant and strategic information and insights for tourism executives designed to help them improve competitiveness and grow market share. This year the event focuses on the marketing basics that destinations need to consider in order to transform themselves.  This year's event will invite attendees to think about the core values that differentiate themselves from their competitors, and a variety of experts will speak to both these basics along with a host of topics facing anyone involved in tourism marketing..

Get informed and get involved in the success of your destination. Understand the opportunities within the evolving California tourism marketplace and what you can do to increase your market share.

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