For the past ten years, the SMG Tourism Conference at Lake Tahoe has provided relevant and strategic information and insights for tourism executives designed to help them improve competitiveness and grow market share. This year the event continues the focus on the larger strategic issues and challenges surrounding tourism in the region.  This year’s theme, Transforming the Destination; Rethinking the Basics, reflects a need to return to the core marketing concepts underlying any business strategy. What changes in the tourism product are needed to revitalize the destination, and how do we collectively accomplish this?

The SMG Tourism Conference is an excellent opportunity for anyone involved in tourism to understand the larger picture, and how individual businesses can leverage the efforts of destination marketing organizations and collaborate towards improving their overall bottom line.

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