For the past eight years, the SMG Tourism Conference at Lake Tahoe has provided relevant and strategic information and insights for tourism executives designed to help them improve competitiveness and grow market share. This year's event will challenge attendees to think about what experiences their destination offers and how to inspire visitors to travel through their marketing programs. It will include a variety of presentations focused on how a business or destination can create an emotional connection with its audience and inspire travel.

Get informed and get involved in the success of your destination. Understand the opportunities within the evolving California tourism marketplace and what you can do to increase your market share.